News - Joyrider

Jonathan Irwin directs Street Fighter 6 launch campaign

Jonathan Irwin directs Street Fighter 6 launch campaign.

Featuring the rap legend Lil Wayne, Jonathan has directed this thunderous new campaign for the latest incarnation of the Street Fighter game for Capcom. Shot in New Orleans (LW’s hometown) the concept was to show the new game as being all about inclusivity and having fun with friends when playing this new iteration with the multitude of new incredible features. VFX handled in-house at Joyrider.

Francois Lallier cracks us up for representation

Francois Lallier cracks us up for representation.

The very funny Francois Lallier has joined us for representation and we are delighted! Canadian born and winner of Cannes Lions, NY One Show and others. Its all about the fun of making the work with him and a bit of snowboarding too. His work speaks for itself with comedy performance at its heart. Welcome Francois.

Ruairí pays it forward for CLA Advisors

Ruairí pays it forward for CLA Advisors.

Using customised bikes to represent the CLA brand, the idea was to represent the advisory firm as dedicated to all its clients across all industries to get them to the next level. Shooting as much as possible in-camera, various rigs were created to allow the bike to peddle past the camera and around the various locations – a challenge for practical FX whilst still aiming for as much magical realism as possible. Various cable and bike pulled rigs were experimented with during pre-production to achieve the goal of this realistic and quirky film. Thanks to the LA PD for the carte blanche use of the city too!

Shifting reality for Adobe

Shifting reality for Adobe.

This new ambitious Adobe project directed by Alex Broadstock, was based on an open ended brief to push a concept as far as possible to blur the lines between reality and an imaginary world, with an intention to shift perceived constructs of our world. Alex and Mitch had full creative control to make a piece about how creativity and its inherent inspiration sometimes needs a catalyst. Representing this catalyst was the control room our character walks into. Since it was so open ended the team felt it was a perfect opportunity to develop their own style and shoot the type of visuals that would hopefully inspire others.

Burning down the house for Alex Clare

Burning down the house for Alex Clare.

Indy Hait has created this rather dangerous looking video for Alex Clare – its literally on fire. Shot as one continuous camera move, we’re on a trip through the lives of a couple struggling to show their emotions. Gliding seamlessly between two apartments: one belonging to the couple, the other with Alex Clare performing. Remarkably nearly all the fire fx are practical in-camera and not CG or comped.

New Timberland Films

New Timberland Films.

Alex Broadstock shoots and directs new branded films for the Master and Liberated range of shoes for Timberland. Each film was shot in 1.5 days using mostly natural light. The use of mixed media was to contrast how the shoes fit both urban and rugged outdoor environments. Shot in Seattle and the surrounding mountains, the nimble team used a combination of the Red Gemini, Super 8, 35mm film, photo stills and stereoscopic film cameras.

Reuben Saves The Pixels!

Reuben Saves The Pixels!.

Reuben Sutherland strikes again, this time for the crusade of Save the Pixels! His latest music video was born out of an idea of using a limited number of pixels and involved combining a mixture of single pixel designs with actual cut-outs, which he then created as moving scenes with animated mosaics. Creating the look of a semi-quasi stop frame pixelation, his literal interpretations of the lyrics show graphic rich scenes. Then by manipulating and animating the pixels, he created color popping and hypnotic transitions between each scene. In an age of ultra high definition he wanted to create a colourful and dynamic video that treats our pixel friends as a rare commodity! (Look out for the black cat guitar solo).

Alex creates time with Adobe Premiere

Alex creates time with Adobe Premiere.

Alex Broadstock directs and shoots for Adobe Premiere focusing on themes of time, imagination and creativity. Shot during the height of the pandemic a nimble crew achieved all the scenes in just two days. In-camera practical FX included circuit benders and old school CRT TV’s. One of the biggest challenges for the project was needing to do all VFX and editing in Premiere Pro (no After Effects): a must for the Premiere Pro marketing team. Because of this, Alex played footage back on old tube TV’s and then morphed/glitched them into screen recordings in Premiere Pro.

Only for a Moment Mr Hait

Only for a Moment Mr Hait.

Indy’s brilliant new video for Lola Marsh feature the band playing in a table tennis competition with some clever camera trickery. His idea came from the song, “the snap and clap beats of the song felt like a dialogue between two people in a relationship, almost in a dance” said Indy. “I also wanted to push the boundaries of mo-con camera movements, beyond just tracking the choreographed moves with the ball”. The band’s moves were rehearsed for a week with a professional table tennis player, then with 3 days of pre-viz work and programming, the shoot was a sinch for a 1 take camera take!

Reuben creates Tranquility for Hoegaarden

Reuben creates Tranquility for Hoegaarden.

Reuben Sutherland has created this tranquil campaign for Hoegaarden beer – an all in countryside moment, amplified with a peaceful collage visual vibe. The idea was to convey to the audience a feeling behind the beer of a beautiful, rustic moment of contentment that the taste transports you to. Contentment exaggerated in an entertaining way through the mixed scaling and collage style. Shot in LA, agency was Opinionated with VFX completed by The Mill London and Reuben Sutherland.

Robot Waiting Film Released

Robot Waiting Film Released.

Jonathan Irwin’s hotly anticipated film is now being shown. As well as directing, all the cute metal character design work, CG builds and compositing was done by Jonathan. Shot in London, the film is meant to be a warm look at the future potential of our technological friends to be: The ROB 9000, who is waiting for his family to return. “By focusing on the robot’s self-awareness, loneliness and dog-like love of his owners, I wanted create a beautiful poem that makes people feel total sympathy for this humble hunk of metal”.

Indy Hait directs Lola Marsh Multiplication mayhem

Indy Hait directs Lola Marsh Multiplication mayhem.

As featured on Shots, Indy’s idea was to shoot a music video with a ghosting effect and multiplication in-camera, without using any VFX. Shooting on 16mm, Indy took inspiration from 1970’s photography and the famous dance scene from Pulp Fiction as his starting point. The aim was to get the band to give a natural performance, whilst 7 dancers were carefully choreographed with a slight delay. “When I explained the video to the band, they were incredibly excited about it, which made trying to nail each shot on precious 16mm quite a challenge on the day!”.

Outsider Feature film project by Matt Westrup

Outsider Feature film project by Matt Westrup.

Matt Westrup is back with another feature film project: OUTSIDER, which he wrote and directed, as well as doing all the character design and VFX. It is based loosely on the Minotaur myth – taking a creature that was recognisable and already firmly imbedded in the public consciousness and then giving it a different spin. For Matt it was important to have the Minotaur portrayed as a noble sympathetic character and have its design reflect that. That meant getting away from a classic ferocious half-man, half-bull. The story is based around a lost tribe of primitives living in a perfectly preserved area of forest, who cast out one of their number for heresy. The ‘Outsider’ character then eventually stumbles into this domain and discovers that deforestation soon endangers its people. The live action plates had a UK forest doubling as British Columbia, which Matt generated and then composited the titular creature and other elements like the vehicles. The labyrinth, butterfly and aerial shots were all created as CGI.

Long Way Home by Reuben Sutherland

Long Way Home by Reuben Sutherland.

Reuben has directed this road trip music video with a difference featuring beautifully designed collage photography and multi layered postcard effects of the band performing. Shot in Nevada, its a nod to the amazing collage style artworks of John Stezaker combining unrelated photographic elements and compositions. Early in the early location research, it was clear that there were many stunning landscapes that Reuben could shoot and combine with his penchant for design and heightened reality FX.

Jonathan Irwin packs more in for Original Source

Jonathan Irwin packs more in for Original Source.

Combining kinetic motion, quick camera moves, VFX and some rapid hyper mood styling, this dynamic and graphic rich campaign for Original Source marks a return to TV advertising for the brand. Bringing to life their #packmorein brand positioning, the ad is a nod to snapchat and instagram filters, simple editing techniques, internet memes and FX loops. Jonathan also did all the VFX work in-house at Joyrider. With the lovely agency folk at Iris London.